NLEN
Moms Ondernemen
Internal plan · concept v1

From idea to your own
AI business in 4 weeks

For moms who want to start something of their own — step by step, together with other moms, led by Natalie. This is the whole journey, from the first click to her own business.

The journey, A to Z

From social media to a running business — and then recurring income.

Reach

Instagram & TikTok

@momsondernemen draws moms in with relatable content.

›
Land

Landing page

momsondernemen.nl — Meta Pixel active, so we can retarget.

›
Sign up

€99 · first 10

Founder price, then €199. First name, email, her dream & where she's stuck.

›
Warm-up

Until 1 August

Welcome video from Natalie, WhatsApp invite, 3 small emails.

›
The program

4-week cohort

1 evening call per week + homework. Vision → Build → Market → Launch.

›
After

Community + upsell

WhatsApp stays. Content Engine as a monthly subscription.

The 4 weeks

Each week 1 evening call · homework you present to the group the following week.

Week 1

Onboarding + your dream business

CallWelcome, getting to know each other, Natalie's story, the journey + a quick win.
HomeworkYour dream business: what, for whom, why you.
→ Clarity & connection
Week 2

Build your website

CallEveryone shares her dream business → build your 1-page website together, live.
HomeworkFinish your website & share the link.
→ A live website
Week 3

Marketing & first customer

CallShow the websites 🎉 → how to get seen and find your first customer.
HomeworkYour marketing + first content.
→ Visibility
Week 4

Launch & celebrate

CallPresent marketing, celebrate the whole journey, launch.
Homework— (graduation!)
AfterYou stay welcome in the WhatsApp group. Ask anything, anytime — we may reply a little later, but we'll help you along the way.
→ A real business online + a group that stays

What she walks away with

After 4 weeks, every mom has three tangible things.

🌟

A clear idea

Her dream business in one sentence: "I help … with … so that …"

🌐

A live website

Her own 1-page site she can proudly share.

📣

Marketing that runs

First content live + a plan for her first customer.

Founder price
€99€199
Spots
First 10 moms
Start
1 August
Format
One-off · 4 weeks
Community
WhatsApp

What you need

Everything's in your €99. No surprises, no expensive subscriptions.

✅ Included in €99

  • 4 weekly evening calls + masterclass
  • Build your website together (week 2)
  • WhatsApp community
  • Aftercare: the group stays

🎒 What you bring — free

  • A laptop or computer (a lot works on your phone too)
  • A free Canva account — your website goes online for free
  • A free AI account — and we provide the tools & prompts

✨ Optional, later

  • Your own domain name — about €10 per year
  • Paid AI for those who want to go further

Who does what

Front of house & back of house.

Founder & CEO · the face

Natalie
  • Gives the masterclass & the 4 evening calls — marketing expertise
  • Marketing, Meta Pixel & ads
  • Carries the WhatsApp community — her story = the trust

AI & the know-how

Dominic
  • AI expertise & the substance know-how
  • Builds the AI tools & the Canva template for week 2
  • Content Engine (the upsell) & all the tech
The engine underneath: the Meta Pixel builds a retargeting audience of everyone who visits the site → we use it to advertise back to Instagram & TikTok. And after the program, the moms who loved it flow into the Content Engine — recurring income.